STARBURST DIFFERENT EVERY TIME

Our goal was to create infinite ads - serving you something “Different Every Time.”

We took a modular content approach to the creative and production so that multiple variations of the commercial would be created and served to people before ad fatigue sets in.  Using various scene set up moments (studying in the library, studying at home, chilling in your living room, working in the office) that lead into a dozen different moments of candy consumption and then 20 different fanstastic worlds … we made a lot of different commercials.

The team at Tool spun up a custom workflow and production pipeline using A.I. to help us scale the creative and create the many worlds.

For more context, see their write-up here: https://toolofna.com/featured/starburst-different-every-time/