skittles apologize the rainbow
In 2013, Skittles did the unthinkable - switched their green Skittle flavor from lime to apple. The Internet never forgot. So we naturally decided to apologize to everyone in a move of radical transparency in the way only Skittles can. We even live streamed a 30-minute press conference aplogy on Twitch, ran a personalized billboard in Times Square, and took out a full page ad in the New York Times. Sorriest campaign ever!!!
Director: Fatal Farm, Picrow
Editor: Matt Badger, Whitehouse Post
Color: Bree Brackett, Carbon
Finish: Carbon VFX